Exposition
Conference Program
10:15
| Theme | Welcome and Opening by Koelnmesse  |
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| Time | 10:15 - 10:20 | ||||||
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10:20
| Theme | Opening-Keynote and Dialogue: 'Display advertising's exciting future' |
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| Time | 10:20 - 11:00 | Moderator | Wolfram Kons | ||
| Content | It wasn't long ago that display advertising was synonymous with fairly unexciting banner ads. It was an ugly stepsister... unloved and largely ignored. It's a little better today but... look out ahead! Display ads will enable all the creativity of sight, sound and motion, matched with precision, targeting and customization, across any audience, on any device around the world. Display ads will deliver ever-increasing revenues for online publishers and will be highly useful and relevant to the billions of users viewing them on their screens...this is the display advertising world that Google sees emerging. Benjamin Faes, Head of YouTube & Display Google EMEA, will share the company’s vision, give a futuristic view of what display will look like in the years ahead, and what Google’s doing to get us there. | ||||
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11:00
| Theme | The Digital Intelligence Panel: 'Why today's brand marketing needs to be smarter?' |
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| Time | 11:00 - 12:00 | Moderator | Jochen Wegner, Focus Online | ||||||||||||
| Content | 2010 is going to be an excellent and equally challenging year. “Digital Intelligence” will play a significant role here. This term is a synonym for the digital driven opportunities and targeted usage in the marketing, creation and media sectors. We want to know from leading heads of media and marketing: “Why today’s brand marketing needs to be smarter?” Intro-Speech: Anders Sundt Jensen, Vice President Brand Communications, Mercedes-Benz Cars |
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12:15
| Theme | Keynote and Dialogue: 'Navigating a chaotic consumer landscape: Can multi-screen campaigns break down the barriers?' |
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| Time | 12:15 - 13:00 | Moderator | Wolfram Kons | ||
| Content | Incremental fragmentation of the consumer landscape means that it’s no longer enough to deliver a message that resonates on the TV screen, pc screen or mobile screen. To truly connect with the consumer your message must resonate on multiple screens. So how many screens does it take and how do you break through to create compelling experiences that engage consumers emotionally? Join Marc Bresseel to review examples of multi-screen approaches that are delivering impactful results and why. | ||||
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13:00
| Theme | Special agencies: 'What is digital marketing really worth?'  |
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| Time | 13:00 - 13:30 | Moderator | Wolfram Kons | ||||||||||
| Content | In the light of the manifold, rapidly increasing innovations and the growing significance of brand communication, digital communications are on the point of being completely re-assessed. Demand and reality frequently lie miles apart – which challenges are the customers, digital agencies and service providers faced with due to this dynamic change? Are the current developments also accompanied by an appropriate appraisal of the significance of digital channels? Representatives of famous agencies discuss this theme with corporate representatives. | ||||||||||||
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14:00
| Theme | The Efficiency Panel: 'The digital efficiency: more relevance, less budget?' |
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| Time | 14:00 - 14:45 | Moderator | Jochen Wegner, Focus Online | ||||||||||||
| Content | Relevance has become one of the marketers’ favourite terms. The more relevant an advertising measure is for the user, the higher the chance of him taking notice of it and of its actual intention – i.e. click, buy, register – being fulfilled. Online provides the opportunity more than any other advertising channel of passing on offers and messages to the user, which are actually relevant for him – using sophisticated targeting tools, local search, high-quality environment planning or in the meantime also emotional and personal advertising formats such as video and social media. David Ogilvy’s maxim “Don't count the people you reach, reach the people that count“ can apparently be implemented more readily in the digital world than in other forms of media. | ||||||||||||||
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14:45
| Theme | Keynote: 'Digital international - connecting with Chinese consumers digitally' |
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| Time | 14:45 - 15:15 | ||||
| Content | China is one of the most connected countries in the world. With more than 400 million internet users and 700 million mobile phone users, technology is connecting people and becoming comfort food for the new generation. Join us and hear about the Chinese consumer’s conversation and learn about the potential impact for other regions. | ||||
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15:30
| Theme | Elevator Speech Performance Marketing: 'Beyond post-click' |
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| Time | 15:30 - 15:45 | Moderator | Wolfram Kons | ||
| Content | Post-click optimization is crucial for maximizing results in both web and mobile advertising campaigns. A new, unified approach has been developed that leverages the full potential of this critical stage - where the actual conversion takes place. | ||||
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15:45
| Theme | Elevator Speech eCommerce: 'Embracing the Social Media Revolution ' |
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| Time | 15:45 - 16:00 | Moderator | Wolfram Kons | ||
| Content | Social media is transforming all businesses, whether online or offline, in the way they engage with their customers | ||||
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16:00
| Theme | The Mobile Panel: 'Cracking the marketing code! Mobile as a brand builder?' |
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| Time | 16:00 - 17:00 | Moderator | Wolfram Kons | ||||||||||||
| Content | In the meantime over 16 million Germans surf on the Internet far away from their desks per mobile phone, smartphone or netbook. The logical consequence: The brands follow their customers. Whether Adidas, Coca-Cola, Fanta, Ikea, BMW or Otto – an increasing number of companies are investing in mobile advertising. The new trends are already on the doorstep in the form of the novel branding possibilities of the apps, with location-based services or the top theme mobile augmented reality marketing. The experts of this panel will demonstrate how efficient mobile marketing is for brand building – also substantiated by selected best-practice examples.
Intro-Speech: Dirk Kraus, CEO, YOC |
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17:15
| Theme | Keynote |
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| Time | 17:15 - 17:45 | ||||
| Content | Details coming soon! | ||||
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17:45
| Theme | The Targeting Panel: 'Best effective ways to target consumers - by whom?' |
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| Time | 17:45 - 18:30 | Moderator | Arne Schulze-Geissler, Adzine | ||||||||||||
| Content | Campaigns become considerably more effective with the implementation of targeting, the flagship technology of digital marketing. And yet the theme is still a source of heated discussion: The Internet agencies and online marketers are still arguing about the data ownership. The advertising companies and above all the data and consumer protectionists are demanding more transparency in the handling of data. Some experts are thus already claiming that targeting has acceptance and transparency problems. The market participants and associations have in the meantime undertaken quite a lot to clarify the situation. However, the question still remains as to who is allowed to and who should use the data? | ||||||||||||||
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11:00
| Theme | The Transformation Debate: 'Treat different consumers differently! The changes of communication in today's digital marketing.' |
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| Time | 11:00 - 12:00 | Moderator | Paul Kemp-Robertson, Contagious | ||||||
| Content | Social marketing – challenges and impact for the social business. How should marketers and advertisers use social marketing in an attractive, efficient and – in terms of commercialization - relevant way? Listen to extraordinary representatives from the digital value added chain. Intro-Speech: Quentin George, Chief Digital Officer, Mediabrands |
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12:00
| Theme | The Client Debate: 'Brand Building with digital media' |
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| Time | 12:00 - 13:00 | Moderator | Michael Toedman, Managing Director, Soho Syndicate (President, IAA UK) | ||||||
| Content | Like traditional marketing methods, digital marketing activities are the most effective when employed as part of an overall strategy. But what makes digital media more efficient and successful and what are the key drivers for brands? Learn from the greatest how brand building can be digital driven and also work solely. | ||||||||
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13:30
| Theme | Deal and Data Debate: 'Reach versus audience' |
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| Time | 13:30 - 14:30 | Moderator | Wolfram Kons | ||||||||
| Content | Data or deal? Targeting or environment planning? Target group or content? Two marketing approaches offer plenty of material for discussion: Is it the target group-specific, data-based media planning that allows digital media the better media planning? Or content-oriented marketing – as is common in the world of classic advertising. The fact is that the unmanageable inventory on the web makes content-based planning more and more difficult. Does data win over deal in the end? | ||||||||||
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14:30
| Theme | The Privacy Debate: 'Targeting Performance and responsible database marketing. Just a dream?' |
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| Time | 14:30 - 15:15 | Moderator | Christian Meier, kress | ||||||||
| Content | A dream or a nightmare? The theme of Internet data protection has caused a considerable stir this year – not only among the experts, but indeed deep into the political circles and also among the users. The highly praised and so future-oriented theme targeting threatened to become a nightmare for the advertisers. Internet users shunned profile-based advertising and a possible ban on third-party cookies was a reason for concern in the U.S. Clarification is necessary. The theme of this discussion is which strategies, initiatives and success are the branch associations and marketers going to implement in order to make targeted advertising accepted fast among others by the frequently unknowledgeable users. | ||||||||||
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15:15
| Theme | The Value Debate: 'Engaging Consumers: creating value or losing control?' |
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| Time | 15:15 - 16:15 | Moderator | Alison Fennah, European Interactive Advertising Association EIAA | ||||||||
| Content | This debate is about today’s marketing challenges to address consumers via the various digital channels. The Business 4.0 world is reality and the impact on consumers and brands and how they cope with it is huge. It will be interesting to see what strategies advertiser brands like InBev, but also leadings agencies like Mindshare and media owners and marketers like Gruner+Jahr or eBay, are dealing with, what their different strategies are and how they diversify and act more and more flexibly to address consumers. Intro-Speech: Norm Johnston, Global Digital Leader, Mindshare |
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16:30
| Theme | The Social Media Debate: 'Make friends not foes: brands in the mind of consumers' |
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| Time | 16:30 - 17:15 | Moderator | Martin Meyer-Gossner, IDG Global Solutions | ||||||||||
| Content | Friend or foe? Social Media campaigns place completely new demands on the marketers. All of a sudden the consumers have got a big say in the matter. Some brands excel with simple but at the same time ingenious campaigns, whereas other companies have already had painful experiences resulting from unsuccessful Social Media campaigns. The experts are urging the advertisers to change their way of thinking – to move away from the classic campaign concepts. So we are asking: What “line of thinking” lies behind successful Social Media campaigns? And how does a brand win friends – or make foes? Apparently not just a short-term trend, is Social Media establishing itself as more risky, different and indeed more effective? | ||||||||||||
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17:30
| Theme | The Global Brand Debate: 'Transforming the brand strategy for tomorrow's success' |
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| Time | 17:30 - 18:30 | Moderator | Wolfram Kons | ||||||||
| Content | Many brands have successfully weathered changes in culture, technology, platforms and demographics. Making a brand digital may be the biggest challenge yet. Attendees will learn what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly video, mobile and social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return on their marketing investment. Intro-Speech: Tom Eslinger, Digital Creative Director, Saatchi&Saatchi Worldwide |
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10:00
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Seminar 1
10:00 - 10:45 BVDW Fachgruppe Performance Marketing: Strategische Budgetentscheidung im Performance Mix: Wie wirkt was? Nils Hachen Torben Heimann Andreas Heintze Reza Malek Details |
Seminar 2
10:00 - 10:45 ATG: The effect of the iPad on the future of retail Art Technology Group (ATG) Jack Wilson Details |
Seminar 3
10:00 - 10:45 VisibleVision: Durch Videos auf die erste Seite! B2 Performance Andreas Berth VisibleVision GmbH Ulf Beyschlag Details |
Seminar 4
10:00 - 10:45 AGNITAS: 20 Tipps zur Verbesserung der Zustellquote Ihrer E-Mail-Marketing-Kampagnen AGNITAS AG Martin Aschoff Details |
Seminar 5
10:00 - 10:45 SevenOne Media: How to VideoAdvertise: Grundlagenwissen und Faktoren für erfolgreiche InStream VideoAd-Kampagnen SevenOne Media GmbH Andreas Diwisch Details |
Academy
10:00 - 11:45 Marketing Camp Details coming soon! Details |
11:00
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Seminar 1
11:00 - 11:45 BVDW Fachgruppe Mobile: Mobile First: Jeder braucht eine Mobile Strategie Benedict Hanswille Thomas Mendrina Harald Neidhardt Marcel Pirlich Marc O. Schmöger Mark Wächter Olav A. Waschkies Details |
Seminar 2
11:00 - 11:45 BVDW Fachgruppe OVK: Einführung in den Online-Werbemarkt und Ergebnisse der OVK Werbewirkungsstudie 2010 Frank Bachér Björn Kaspring Arne Wolter Details |
Seminar 3
11:00 - 11:45 metapeople: Die große Lüge der letzten Jahre: SEM ist die Lösung aller eCommerce-Probleme metapeople GmbH Tim Ringel Details |
Seminar 4
11:00 - 11:45 SMART AdServer: Online Advertising beyond the Banner - Veredeln Sie Ihr Online Inventar SMART AdServer GmbH Romain Job SMART AdServer GmbH Manuel Koubek Details |
Seminar 5
11:00 - 11:45 iq digital media marketing: Debattenkultur als Erfolgsfaktor: Erfahrungen mit Social Media und Community auf ZEIT ONLINE ZEIT ONLINE Wolfgang Blau Details |
Academy
11:00 - 11:45 Marketing Camp Details coming soon! Details |
12:00
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Seminar 1
12:00 - 12:45 BVDW Fachgruppe Social Media: Social Media wirkt! Tim Alexander Christian Hasselbring Christian Heinemann Olaf Kolbrück Thorsten Kühnel Axel Schmiegelow Details |
Seminar 2
12:00 - 12:45 Interactive Media CCSP: Digital Advertising 2010: Highlights aus Forschung und Praxis Interactive Media CCSP GmbH Dr. Stefanie Exler Interactive Media CCSP GmbH Oliver Wolde Details |
Seminar 3
12:00 - 12:45 nurago: AdWords Effects - Brand Value of unclicked impressions nurago GmbH Jens Barczewski Google Germany GmbH Aline M. Reichert Details |
Seminar 4
12:00 - 12:45 AdScale: Mehr Erfolg in der Mediaplanung durch den Einsatz standardisierter Sonderwerbeformen auf Online-Markplätzen AdScale GmbH Abdelkader Barjiji Details |
Seminar 5
12:00 - 12:45 IP Deutschland: Königsdisziplin Video-Werbung - Werbewirkung von Bewegtbild-Werbung im Internet und Reason Whys IP Deutschland GmbH Cornelia Krebs IP Deutschland GmbH Dirk Maurer Details |
Academy
12:00 - 13:45 MMA Mobile Media Forum - Status of a growth industry Paul Berney Dirk Kraus Thomas Mendrina Heiko Schwamb Arne Steinmetz Oliver von Wersch Mark Wächter Details |
13:00
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Seminar 1
13:00 - 13:45 GWA: Digitales Marketing - Einführung für GWA-Agenturen Gesamtverband Kommunikationsagenturen (GWA) Hans-Werner Klein Details |
Seminar 2
13:00 - 13:45 MairDumont: Vertical Network a triple win-win situation MairDumont Marc Hiller MairDumont Catrin Rademaker MairDumont Christine Volkert Details |
Seminar 3
13:00 - 13:45 MediaCom Interaction: Online Media Trends 2011 MediaCom Interaction Arno Schäfer Details |
Seminar 4
13:00 - 13:45 Vibrant Media: Vier Wege, damit User Ihre Werbung wieder lieben Vibrant Media GmbH Gregor Fellner Details |
Seminar 5
13:00 - 13:45 smartclip: Mythos Longtail: Warum dem Longtail die Zukunft im Online Video Markt gehört Voodoo Video Sabine Jünger Voodoo Video Oliver Knappmann smartclip Oliver Vesper Details |
Academy
13:00 - 13:45 Continuation MMA Mobile Media Forum - Status of a growth industry MMA Details see above! Details |
14:00
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Seminar 1
14:00 - 14:45 OWM: Der kleine Unterschied: Auslieferung und Anlieferung in der Onlinewerbung OWM Uwe Becker Details |
Seminar 2
14:00 - 14:45 bigmouthmedia: Internationales Suchmaschinenmarketing: Zahlen, Fakten, Analysen aus 50 Ländern bigmouthmedia GmbH Heiko Eckert Xamine Philippe Fuchs Details |
Seminar 3
14:00 - 14:45 the Rubicon Project: Power to the publisher: Make money, save time and protect your brand! the Rubicon Project Jay Stevens Details |
Seminar 4
14:00 - 14:45 AutoScout24 Media: Autokauf 2.0 - was bewegt den Autokäufer heutzutage wirklich? AutoScout24 Media Jochen Ammelung puls Marktforschung GmbH Niklas Haupt Details |
Seminar 5
14:00 - 14:45 SPIEGEL QC & G+J Electronic Media Sales: EBI 2 - Editorial Brand Impact II G+J Electronic Media Sales Dr. Marko Lutz SPIEGEL QC Martin Rieß Details |
Academy
14:00 - 15:45 Marketing Camp Details coming soon! Details |
15:00
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Seminar 1
15:00 - 15:45 pilot 1/0 GmbH & Co. KG: tba pilot 1/0 Uli Kramer Details |
Seminar 2
15:00 - 15:45 Yahoo!: The right format as key to advertising success Yahoo! EMEA Laura Chaibi Details |
Seminar 3
15:00 - 15:45 Blue Summit Media: Perfekte Daten für perfektes SEM - Eine Fallstudie von blueSummit und Schlafwelt zur Integration von Backoffice-Daten in die SEM-Steuerung Blue Summit Media GmbH André Kolell Blue Summit Media GmbH Michael Schönherr Details |
Seminar 4
15:00 - 15:45 BVDW Fachgruppe Agenturen: Bewegtbild im Web - Kompass 2010 Jens Pöppelmann Marco Zingler Details |
Seminar 5
15:00 - 15:45 Specific Media: Branding Kampagnen effizient online umsetzen und messen Specific Media Dariusch Hosseini Details |
Academy
15:00 - 15:45 Marketing Forum Details coming soon! Details |
16:00
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Seminar 1
16:00 - 16:45 BVDW Unit Targeting: Online Behavioural Advertising - was ist das eigentlich? Nina Grosskinsky Thomas Schauf United Internet Media AG Fred Türling Details |
Seminar 2
16:00 - 16:45 Tomorrow Focus: Research goes Mobile - Mobile Internetnutzung via iPhone und IPad Tomorrow Focus Portal GmbH Karin Rothstock Details |
Seminar 3
16:00 - 16:45 VivaKi: Always on: Das Ende von Werbung, der Beginn von Kommunikation VivaKi Jens Nagel-Palomino Details |
Seminar 4
16:00 - 16:45 econda: Web Analytics: User Journey - Multichannel Tracking mit Assists, Affiliate Clearing und Post View Messung SoQuero GmbH Thomas Grübel econda GmbH Christian Hagemeyer Details |
Seminar 5
16:00 - 16:45 netpoint media: Social Media Marketing: Case Studies: stayblue.de und last.fm basecom GmbH & Co. KG Ben Ellermann netpoint media gmbh Dirk Mölbert Details |
Academy
16:00 - 16:45 Admonsters Forum Admonsters Details coming soon! Details |
17:00
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Seminar 1
17:00 - 17:45 DMEXCO DMEXCO Details |
Seminar 2
17:00 - 17:45 denkwerk: Richtungsweiser virtueller Markeninszenierung im mobilen Zeitalter denkwerk gmbh Steffen Trenkle Details |
Seminar 3
17:00 - 17:45 Globalpark: Kunden-Communities als Instrument des Marketing - ein Praxisbeispiel: VfL Gummersbach Globalpark AG Thomas Faß Details |
Seminar 4
17:00 - 17:45 T-Systems Multimedia Solutions: Mobile Services: Potenzial, Formen und Strategien. T-Systems Multimedia Solutions GmbH Taner Kizilok Details |
Seminar 5
17:00 - 17:45 Silverpop Systems: Incorporating Social Media into Email Campaigns Silverpop Systems GmbH Antonia Edmunds Details |
Academy
17:00 - 17:45 ADC Workshop Art Directors Club Details coming soon! Details |
10:00
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Speakers' Corner
10:00 - 10:30 Social Media und E-Mail pfiffig kombinieren absolit Dr. Schwarz Consulting Dr. Torsten Schwarz Details |
10:30
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Speakers' Corner
10:30 - 11:00 Mehr Wachstum: mit Gutscheinen auf Kundenfang! Gutscheinconnection GmbH Oliver Stoll Details |
11:00
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Speakers' Corner
11:00 - 11:30 Mobile Business in Existing Affinity Groups - how revolutionary technology enables businesses to leverage mobile opportunities match2blue holding GmbH Stephanie Renda Details |
11:30
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Speakers' Corner
11:30 - 12:00 Die AppEconomy - Über einen Paradigmenwechsel für Marketing & Kreativität KMF Werbung GmbH Kai Pohlmann Details |
12:00
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Speakers' Corner
12:00 - 12:30 SEO-Tools im Einsatz: SEO- und SEM-Kampagnen per Mausklick überwachen SEOlytics GmbH Sören Bendig Details |
12:30
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Speakers' Corner
12:30 - 13:00 Social Network Analysis sociomantic labs GmbH Thomas Brandhoff Details |
13:00
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Speakers' Corner
13:00 - 13:30 Engagement im Onlinemarketing - neues Modell zur Kundenbewertung Nedstat GmbH Ralf Haberich Details |
13:30
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Speakers' Corner
13:30 - 14:00 Wechselwirkungen von Kampagnen transparent gemacht und warum die "last ad"-Analyse nicht funktionieren kann etracker GmbH Christian Bennefeld Details |
14:00
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Speakers' Corner
14:00 - 14:30 Video im Web ist Trend, Video am Handy ist Umsatz! mobYmedia GmbH Jasper Ettema Details |
14:30
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Speakers' Corner
14:30 - 15:00 Facebook Marketing - Erfolgsfaktoren für Facebook Fanseiten, Anwendungen, Connect Berliner Brandung GmbH Dr. Andreas Bersch Details |
15:00
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Speakers' Corner
15:00 - 15:30 Management of Digital Realtions - die strategische Herausforderung der nächsten Jahre. defacto x GmbH Jan Möllendorf Details |
15:30
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Speakers' Corner
15:30 - 16:00 LifeCycle E-Mail-Marketing - Decken Sie jede Phase der Kundenbeziehung im E-Mail-Marketing ab? Epsilon International Janine Kreienbrink Details |
16:00
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Speakers' Corner
16:00 - 16:30 Online-Markteinführungskampagne zum Launch des neuen Schuhshops mirapodo mediascale GmbH & Co. KG Wolfgang Bscheid Details |
16:30
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Speakers' Corner
16:30 - 17:00 Digital Asset Optimization: Blended Search QUISMA GmbH Ronald Paul Details |
17:00
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Speakers' Corner
17:00 - 17:30 Reich werden als Affiliate mit SEM! DC Storm Deutschland GmbH Jens Maurer Details |
17:30
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Speakers' Corner
17:30 - 18:00 Gemeinsam lesen: Buchvermarktung und Inszenierung im Web 2.0 bilandia GmbH Christian Senft Details |
18:00
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Speakers' Corner
18:00 - 18:30 Connected Media statt Social Media - Wie der Dialog im Web Firmenstrukturen und -prozesse verändert Cocodibu GmbH Christian Faltin Details |
10:15
| Theme | Opening- Keynote: 'Stronger than we imagine ourselves - the mobile Internet publishing companies' |
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| Time | 10:15 - 10:45 | ||||
| Content | Smartphones and tablets have turned 2010 into the year of the mobile revolution. The growth rates are enormous – and the publishing companies have the best prerequisites to profit strongly here. | ||||
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10:45
| Theme | Visions of Leaders: 'Success in a fragmented media world' |
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| Time | 10:45 - 11:45 | Moderator | Wolfram Kons | ||||||||||||||
| Content | A lot of changes are affecting the media and the only certainty is that consumers will be dictating the rules of the marketing game from now on. How freely consumers open their purses over the coming years will have a profound effect on the shape of the advertising and marketing industries for years to come. Leaders from media companies, marketers and brands discuss their (different) views and strategies to succeed in a fragmented media world. Learn from the best and see how the globally acting players position and address their content, reach and customer network successfully. | ||||||||||||||||
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11:45
| Theme | Keynote and Dialogue: 'The Digital Inflection Point' |
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| Time | 11:45 - 12:30 | Moderator | Michael Toedman | ||
| Content | Mr. de Nardis will be speaking about “The Digital Inflection Point”; which is a look at where the global digital landscape is going over the next 2-3 years and how that will continue to shape and change the fundamental principles of consumer engagement. Andy Grove, of Intel, famously talks about the “Strategic Inflection Point” of any business – that is the point at which a business has to fundamentally change in order to grow, or risk becoming obsolete. The rapid evolution of digital platforms and consumer behaviour is causing a similar inflection point for marketers. We need to fundamentally embrace this in all aspects of consumer engagement from marketing and communications through to insights, the retail experience and product development….or risk losing relevance and, ultimately, market share. | ||||
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12:30
| Theme | Elevator Speech Ingame Advertising: |
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| Time | 12:30 - 12:45 | ||||
| Content | Online Gaming: With more than 650 million people playing online games, it has become one of the top online activities across the world. With more than 130 million unique visitors worldwide, SPIL GAMES is the world’s leader in gaming traffic. And perfectly positioned to help companies optimize their target-audience delivery and maximize engagement with your brand. SPIL GAMES’ Chief Commercial Officer, Sidney Mock will explain how. | ||||
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12:45
| Theme | Elevator Speech Multichannel-Marketing: 'Digital Channels: Not either or but which, what and when' |
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| Time | 12:45 - 13:00 | ||||
| Content | In recent years there has been an explosion of digital communication channels with email, mobile and social media demonstrating significant growth. This expanding channel choice offers fantastic opportunities for marketers to increase customer engagement, revenue and ultimately ROI. It can be challenging, however, for organisations to evaluate which channels are most appropriate for specific types of messages, customer groups and brands. Hear the results of our European consumer research to help you develop your strategy. | ||||
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13:30
| Theme | Digital Creativity Camp: "The future of brands in the creative digital age" powered by ADC |
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| Time | 13:30 - 15:30 | Moderator | Paul Kemp-Robertson, Contagious | ||||||
| Content | The camp is the place to celebrate digital creativity, learn from the digital advertising greats and be influenced by what's happening around the world in digital advertising processes. Intro-Speech: Jeff Benjamin, Cyber Lions Jury President 2010 / Partner, Chief Creative Officer, Crispin Porter + Bogusky More information and further speakers coming soon! |
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15:45
| Theme | Keynote 'Networking - the future of advertising is social' |
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| Time | 15:45 - 16:15 | ||||
| Content | Social networks are changing the way we stay in touch, communicate with friends and share photos. AKQA CEO Tom Bedecarre will examine how social networks are changing how brands interact with consumers, and more importantly, how consumers are taking control of how they interact with brands. Is your brand ready to be social? | ||||
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16:15
| Theme | The Crossmedia Panel: 'Digital crossmedia - different media currencies and advertising effects?' |
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| Time | 16:15 - 17:15 | Moderator | Dr. Jochen Kalka, werben & verkaufen | ||||||||||||
| Content | Details coming soon! | ||||||||||||||
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11:00
| Theme | The Mobile Intelligence Debate: 'How mobile devices conquer the advertising budgets?' |
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| Time | 11:00 - 12:00 | Moderator | Alain Heureux, IAB Europe | ||||||||||||
| Content | Everyone is talking about Mobile. Google just recently purchased AdMob and set the theme above everything else with the battle cry ”Mobile First!“. Apple countered with the acquisition of Quattro Wireless and recently presented the eagerly awaited mobile advertising platform, iAd. Microsoft showed a promising approach with Windows Phone 7 at the beginning of the year. Since the introduction of smartphones nobody dares to doubt that mobile marketing is close to the breakthrough, especially in the face of the heavy investments and big projects of the big players. The facts which include constantly growing – and already quite respectable – reach promise mobile marketing a golden future. The theme of this international debate with all market participants is not the theoretical future of mobile marketing, but instead the reality of the coming months. Intro-Speech: Russell Buckley, AdMob Evangelist, Google |
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12:15
| Theme | The Multiscreen Debate: 'TV everywhere: digital video and targeting' |
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| Time | 12:15 - 13:15 | Moderator | Wolfram Kons | ||||||||||||
| Content | There is an almost unmanageable offer of advertising formats in the video advertising sector, which is also combinable with an incredibly large range of targeting models. Multiscreen also means internet-based TV, whether the user is connected via the Internet, TV screen, consoles like Playstation or via mobile appliances: The video advertising of the future is to be implemented in a terminal neutral manner – with skillful commercial breaks, but always there where the consumer happens to be. And everything – as is usual for online – interactive and measurable, including the best targeting. As such the video ads will soon have outstripped the TV commercial… | ||||||||||||||
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13:45
| Theme | The Media Debate: 'Future Media Map - shifting the budgets' |
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| Time | 13:45 - 14:45 | Moderator | Wolfram Kons | ||||||||
| Content | Pure structural change on the media market: The losers are the classic advertising media, Print and TV. The winners are digital media. With their third future survey on the German media market “Media Map 2010-2020“, the agency OMD Germany, demonstrates that the media investments of the coming years will shift considerably towards the internet. How will the rules of advertising communications change against the background of a more and more fragmented media usage and what challenges are the advertisers such as media companies faced with? is the theme of this discussion. Intro-Speech: Manfred Kluge, CEO Omnicom Media Group Germany |
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14:45
| Theme | The Vertical Ad Network Debate: 'Just content extension or better target groups?' |
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| Time | 14:45 - 15:30 | Moderator | Wolfram Kons | ||||||||
| Content | Higher, faster, further together – that is how the motto of the vertical network operators can be concisely summarised. The success of the ”verticals“ confirms the concept. However, at the same time the question does arise as to whether selective, target group-specific marketing cannot be excellently achieved per targeting. Do the vertical networks really offer a better target group or can targeting systems ultimately achieve more? Is a reach bundling necessary at all or can verticals survive alone? | ||||||||||
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15:30
| Theme | Digital Outlook 2011 - Visions of Leaders: 'The hot chair'  |
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| Time | 15:30 - 16:30 | Moderator | Wolfram Kons | ||||||||||
| Content | Experience selected TOP guests give their personal outlook for 2011 and answer the questions posed by Wolfram Kons on the hot chair! Outlook Media: Manfred Kluge, CEO Omnicom Media Group Germany Outlook International: Harry Hui, Principal Consultant CSR, PepsiCo Intern. Outlook Video: Stefan Tweraser, Managing Director, Google Germany Outlook Creativity: Jeff Benjamin, President Cyber Jury Cannes 2010 Outlook Markets: Arndt Groth, President BVDW |
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16:30
| Theme | Special Augmented Reality Marketing: 'It's all about future!' |
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| Time | 16:30 - 17:15 | Moderator | Damian Rodgett, pilot 1/0 | ||||||
| Content | Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. Enjoy a fantastic finale of the dmexco conference and an inspiring talk of market leaders and first advertisers of augmented reality marketing. | ||||||||
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10:00
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Seminar 1
10:00 - 10:45 BVDW/OVK Unit Ad Technology Standards: Neue Impulse für Ad Operation und Ad Management Alexandra Frase Jens Pöppelmann Details |
Seminar 2
10:00 - 10:45 BVDW Fachgruppe E-Commerce: E-Commerce wird ... sozial, lokal, mobil! Thorben Fasching Achim Himmelreich Jan Pohle Details |
Seminar 3
10:00 - 10:45 cyberpromote: Usability als neuer Ranking-Faktor in der Suchmaschinenoptimierung cyberpromote GmbH Steven Broschart cyberpromote GmbH Thomas Kaiser Details |
Seminar 4
10:00 - 10:45 AGOF: Online-Mediaplanung in digitalen Werbewelten AGOF e.V. Jörg Balonier SevenOne Media Inga Briecke Details |
Seminar 5
10:00 - 10:45 Artegic: Dialogmarketing 3.0: Lead-Generierung in sozialen Netzwerken BVDW Christoph N. von Dellingshausen Artegic AG Stefan von Lieven Details |
Academy
10:00 - 11:45 Marketing Camp Details coming soon! Details |
11:00
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Seminar 1
11:00 - 11:45 BVDW Fachgruppe Connected Games: 40% der Onlinezeit wird spielend verbracht! Der Online Games Report 2010 Thomas Brasch Details |
Seminar 2
11:00 - 11:45 stream5: Erfolgreiche Geschäftsmodelle mit Online Video stream5 GmbH Christoph Hölzlwimmer infotainweb AG Stefan Huber Telcast Media Group GmbH Michael Maucher Details |
Seminar 3
11:00 - 11:45 YouGovPsychonomics: Wie Suchanfragen die Markenwahrnehmung erklären & Implikationen für die Markenbildung im Internet YouGovPsychonomics AG Adrian Bach Jens Monsees Details |
Seminar 4
11:00 - 11:45 comScore: Forget the "Click" - How the Click-Thru Metric is Holding Back Digital Media Spend comScore Mike Read Details |
Seminar 5
11:00 - 11:45 United Internet Media: Planbarer Erfolg von Social Media Kampagnen - Wie Social Hubs zu Markenbotschaftern werden. B.I.G. Prof. Peter Gentsch United Internet Media AG Fred Türling Details |
Academy
11:00 - 11:45 Markting Camp Details coming soon! Details |
12:00
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Seminar 1
12:00 - 12:45 EIAA: tba EIAA Details |
Seminar 2
12:00 - 12:45 ad pepper media: Umfeldrelevanz steigern und anspruchsvolle Zielgruppen erreichen mit semantischem Targeting ad pepper media GmbH Christian Hinze Details |
Seminar 3
12:00 - 12:45 Admeta: How can publishers get back in control of their business Admeta AB Johan Klaesson Details |
Seminar 4
12:00 - 12:45 EXAConsult: Web Analyse! "Stand Alone" - Disziplin oder zentrale DWH Aufgabe? EXAConsult GmbH Justus Jung Details |
Seminar 5
12:00 - 12:45 Axel Springer Media Impact: Mobile Mediennutzung und ihre Vermarktungsmöglichkeiten Axel Springer Media Impact Robert Bosch Plan.Net Gruppe Michael Frank Vodafone D2 Gregor Gründgens BILD digital Donata Hopfen VDZ - Verband Deutscher Zeitschriftenverleger Alexander von Reibnitz Details |
Academy
12:00 - 12:45 Admonsters Forum Admonsters Details coming soon! Details |
13:00
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Seminar 1
13:00 - 13:45 Tobii Technology: Advertisement-Usability - Optimierung von Werbeanzeigen Tobii Technology GmbH Sebastian Goldstein Useye Alexander Jürgens Details |
Seminar 2
13:00 - 13:45 Adobe Scene7: Visual Communication in an Online and Multi-Channel Environment: Rich-Media Trends, Best Practices and Return on Investment Mirapodo Eric Hofmann Adobe Scene7 Wayne Sadlowski Details |
Seminar 3
13:00 - 13:45 Netbiscuits: Mobile Web Metrics & Multi-Platform Strategies Netbiscuits GmbH Michael Neidhöfer Details |
Seminar 4
13:00 - 13:45 Ciao Advertising Europe: The power of consumers' voice Ciao Advertising Europe Ben Rodrian Ciao Commerce Division, Microsoft Deutschland Harald Schiffauer Details |
Seminar 5
13:00 - 13:45 madvertise Mobile Advertising: App Store Rankings das SEO / SEM des mobilen Marketings madvertise Mobile Advertising GmbH Carsten Frien Details |
Academy
13:00 - 14:45 DMEXCO DMEXCO Details |
14:00
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Seminar 1
14:00 - 14:45 GAN Game Ad Net: Social Games - kurzweiliger Hype oder Werbeumfeld der Zukunft? GAN Game Ad Net GmbH Daniel Siegmund GAN Game Ad Net GmbH Marlon Werkshausen Details |
Seminar 2
14:00 - 14:45 Schober Group: Nutzung von Daten aus Social Media Formaten in Kamapagnenmanagement-Systemen Schober Group Jutta Tuchek Schober Group Sven Waldenmaier Details |
Seminar 3
14:00 - 14:45 DNSR Media Group: Beyond Post-Click: Taking Online Campaign Optimization to the next Level DSNR Media Group Tsafrir Peles Details |
Seminar 4
14:00 - 14:45 UniversalMcCann: tba Universal McCann Details coming soon! Details |
Seminar 5
14:00 - 14:45 Intershop Communications: Next Generation E-Commerce - Die Zukunft des Produkt- und Channel Managements SoQuero GmbH Björn Emeritzy Intershop Communications AG Andras Limperger TheBakery GmbH Klaus Skripalle Details |
Academy
14:00 - 14:45 DMEXCO DMEXCO Details |
15:00
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Seminar 1
15:00 - 15:45 IAB Europe: Interest Based Advertising - All your questions answered. IAB Europe Details coming soon! Details |
Seminar 2
15:00 - 15:45 BVDW Fachgruppe FOMA: FOMA-Trendmonitor 2010 - Zukunft des digitalen Marketing aus Mediaagentursicht Sascha Jansen Manfred Klaus pilot 1/0 Uli Kramer Isobar Germany Christian Zimmer Details |
Seminar 3
15:00 - 15:45 TNS Infratest: Digital Life - Wie involviert man den globalen digitalen Konsumenten? TNS Infratest Susanne Klar TNS Infratest Dirk Steffen Details |
Seminar 4
15:00 - 15:45 emarsys eMarketing Systems: Automatisierung im E-Mail Marketing: Mehr Relevanz & Umsatz bei weniger Kosten emarsys eMarketing Systems AG Daniel Harari Details |
Seminar 5
15:00 - 15:45 The Nielsen Company: Die Abverkaufswirkung viraler Werbung am Beispiel Evian Danone Waters Silvia Heisch The Nielsen Company Dr. Uwe Lehmann Details |
Academy
15:00 - 16:45 Marketing Camp Details coming soon! Details |
16:00
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Seminar 1
16:00 - 16:45 Selligent: Driving sales with interactive dialogues and behavioral targeting Neckermann Jack Lambert Selligent Deutschland GmbH Jan Teerlinck Selligent Deutschland GmbH Thomas Woywood Details |
Seminar 2
16:00 - 16:45 alegas: Feedback Communities halten, was die Web 2.0 Forschung verspricht alegas AG Dr. Detlef Struck Details |
Seminar 3
16:00 - 16:45 Research Now: Online Werbewirkung - neuer Messansatz stellt den Menschen in den Vordergrund Research Now GmbH Achim Schöneich Details |
Seminar 4
16:00 - 16:45 LBi Iven & Hillmann: Daten richtig interpretieren, Entscheidungen lenken LBi Germany AG André Garber LBi Iven & Hillmann Ron Hillmann Details |
Seminar 5
16:00 - 16:45 Efficient Frontier: Wieviel Budget für welchen Online Marketing Channel - Demand Side Plattformen (DSP) als technisch basierte Entscheidungslogik im Mediaeinkauf und Kampagnenmanagement Efficient Frontier Europe Jonathan Beeston Efficient Frontier Europe Niels Jensen Details |
Academy
16:00 - 16:45 Marketing Camp Details coming soon! Details |
10:00
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Speakers' Corner
10:00 - 10:30 Social Media und Web 2.0 für B2B Unternehmen rms. relationship marketing solutions GmbH Martin Schukart Details |
10:30
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Speakers' Corner
10:30 - 11:00 eSport - Jugendkultur im Netz Turtle Entertainment GmbH Ibrahim Mazari Details |
11:00
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Speakers' Corner
11:00 - 11:30 Multi Channel: Kommunikation über viele Kanäle oder ein neues Markenerlebnis SapientNitro, Unternehmensbereich von Sapient GmbH Marko Prislin Details |
11:30
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Speakers' Corner
11:30 - 12:00 Virales Marketing? Aber wie? Von 0 auf 96.000 Unique Usern mit viralen Cause Kampagnen Social Value GmbH für eine bessere Gesellschaft Lukas Dopstadt Details |
12:00
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Speakers' Corner
12:00 - 12:30 Innovative Technologien zur Steigerung der Performance und Sicherheit im Affiliate Marketing active performance GmbH Sebastian Blatz Details |
12:30
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Speakers' Corner
12:30 - 13:00 Innovative Technologien zur Steigerung der Performance und Sicherheit im Affiliate Marketing Webtrekk GmbH Frank Reese Details |
13:00
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Speakers' Corner
13:00 - 13:30 Kreative Online Ads "on the fly" EyeWonder GmbH Tim Weber Details |
13:30
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Speakers' Corner
13:30 - 14:00 Influencer-Marketing, wie man Meinungsträger im Social Web identifiziert und analysiert. Alterian Deutschland Christoph Cuquemel Details |
14:00
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Speakers' Corner
14:00 - 14:30 B2B-Marketing: Mit Personal Branding & neuen Ideen im Social Web glänzen. New Identity AG Matthias Thürling Details |
14:30
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Speakers' Corner
14:30 - 15:00 iPad - a phenomenon for Corporate Publishing Readershouse Brand Media B.V. Kees Beudeker Details |
15:00
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Speakers' Corner
15:00 - 15:30 Reichweitenverlängerung durch Mobile Apps und Hybrid-TV SEVEN PRINCIPLES AG Lilian Güntsche Details |
15:30
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Speakers' Corner
15:30 - 16:00 Verschickt mehr E-Mails! Glauben Sie nicht alles, was Experten über Relevanz erzählen rabbit eMarketing - Sinn von Graeve GmbH Uwe-Michael Sinn Details |
16:00
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Speakers' Corner
16:00 - 16:30 Fünf visionäre Einblicke in die Social Media Welt im Jahr 2020 und was wir heute schon einsetzen VICO Research & Consulting GmbH Philipp Renger Details |
16:30
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Speakers' Corner
16:30 - 17:00 Search Engine Marketing (SEM) - wie kann ich das erfolgreich für mein Unternehmen nutzen und werde schnell bei Google, Yahoo,Bing etc. gefunden? eSearchVision Deutschland GmbH Dagmar Steffen Details |
17:00
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Speakers' Corner
17:00 - 17:30 Targeted Creativity mashero GmbH Daniel Pieper Details |
